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About us.

We are a team of doctors, scientists and inventors, committed to discovering and innovating new technologies, that redefine expectations for mints and gum, and give people unprecedented self-confidence about their breath.


We are dedicated to a single purpose: creating and launching a family of products that radically expand the understanding of how long a breath mint should last.


Our customers love us because we offer a constant, invisible solution to one of the biggest social insecurities people have, through a family of products that are longer-lasting, healthier, and simply more effective than the mints and gums people currently use.